Douglas Karr's Articles on Martech Zone
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Artificial Intelligence
Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…
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Content Marketing
What is Growth Hacking? Here Are 15 Techniques
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…
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E-commerce and Retail
Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……
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Marketing Tools
SimpleTexting: An SMS and Text Messaging Platform
Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…
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Analytics & Testing
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…
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E-commerce and Retail
Volusion: The All-in-One E-commerce Website Builder
Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their e-commerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s E-commerce Builder Features: Store Editor – Customize…
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Customer Data Platforms
KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see…
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Content Marketing
WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types – and mp3 files are one of those that are easy to do! While displaying a player for a recent interview…
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Content Marketing
The Decline of Newspapers
I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you know my passion for the industry. I believe my articles here, here, and here pretty much cover it! However with…
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Content Marketing
How to Design, Write, and Publish Your Ebook Using Google Docs
If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks…