Douglas Karr's Articles on Martech Zone
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Printful: On-Demand Print and Embroidery Fulfillment
One of the misnomers of dropshipping is that you lose profit as you pay other providers to print and fulfill your products. That’s not the case at all. At issue is the enormous startup costs to build your own storage and fulfillment centers to accommodate growth. Dropshippers can earn more than 50% more profit than those who keep their own…
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Moat: Measure Consumer Attention Across Channels, Devices, and Platforms
Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach…
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The Ultimate Guide to Building the Perfect LinkedIn Profile
There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I’ve been observing enterprise corporations struggle to find experienced talent and expertise. I’ve been personally advising many people in my industry to shift the focus of their LinkedIn profiles and…
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How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…
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Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…
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Sqribble: Click, Design, and Publish Your Own Ebooks, Case Studies, or Whitepapers in Minutes
As you’re trying to provide as much clarity, information, and differentiation for your products and services for your clients and prospects, there’s no doubt that digital publishing is a fantastic means of distributing detailed and complex information. While you can write an ebook using a simple word editor like Google Docs, your opportunity to organize content, include captivating graphics, and…
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The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
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Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in…
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Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations with the platform and I built up so much institutional knowledge of the platform that I was promoted to Product…
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Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before……
