Douglas Karr's Articles on Martech Zone

Total articles: 4.146 | Page 227 of 415

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Content Marketing

Douglas KarrJun 8, 2020

Your Outbound Marketing is Less Effective without Inbound Efforts

If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
Social Media & Influencer Marketing

Douglas KarrJun 2, 2020

The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)

When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could experience life in distant cultures, join conversations that transcended language barriers, and access insights that once lay behind institutional walls.…
Content Marketing

Douglas KarrJun 1, 2020

Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions

Common terminology utilized by designers of graphics and layouts for the web and print.
Social Media & Influencer Marketing

Douglas KarrMay 27, 2020

The Advantages and Disadvantages of Using Social Media Logins For Business Registration

A social media login, also known as social login or social sign-in, is a feature on websites and applications that allows users to log in or create an account using their existing credentials from social media platforms, such as Facebook, Twitter, Google, or LinkedIn, instead of creating a separate username and password for the specific website or app. Here’s how…
Email Marketing & Automation

Douglas KarrMay 27, 2020

Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets

People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!
Content Marketing

Douglas KarrMay 18, 2020

The 8 Characteristics of a “V”ery Good Brand

For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…
Mobile Marketing, Messaging, and Apps

Douglas KarrMay 17, 2020

iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities

Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
Content Marketing

Douglas KarrMay 16, 2020

The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights

Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
Mobile Marketing, Messaging, and Apps

Douglas KarrMay 13, 2020

Promote Your iTunes Podcast with a Smart App Banner

If you’ve read my publication for any length of time, you know that I’m an Apple fanboy. Simple features like the ones I’m going to describe here make me appreciate Apple’s products and features. How to Display iOS App Banners You’ve probably noticed that when you open a site in Safari on iOS, businesses often promote their mobile application with…
Mobile Marketing, Messaging, and Apps

Douglas KarrMay 8, 2020

Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker

This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the…

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