Douglas Karr's Articles on Martech Zone
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TablePlus: The Modern Way to Manage Databases with Speed and Style
Virtually every marketing environment is data-driven today. Teams aren’t just analyzing spreadsheets; they’re navigating massive, complex databases that power digital campaigns, customer insights, and performance dashboards. Marketers, analysts, and data engineers alike are juggling MySQL , PostgreSQL , and increasingly,…
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Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today's media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV ( CTV ), mobile, and web, making it increasingly difficult to capture and retain attention across…
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Social Media ROI by Industry: 2025 Benchmarks, Metrics, and Strategies
Social media is no longer just a branding or awareness channel; it has become increasingly integral to business outcomes. Yet one of the most prominent challenges marketers face is demonstrating ROI in a consistent, business-meaningful way... especially as engagement rates…
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Edgemesh: Supercharge Your Shopify Store with Speed, Accuracy, and Predictive Intelligence
Every millisecond of delay on your site costs money. Slow load times frustrate visitors, increase bounce rates, and drain your ad budgets. At the same time, incomplete analytics from browser-based tools like GA4 or pixel tracking leave you guessing where…
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How AIO, Paid, and Organic Features Are Reshaping SERP Click Shares In 2025
Search engine results pages ( SERPs ) have undergone significant evolution in recent years. Where once ten blue links ruled, today’s search landscape is dominated by ads, featured snippets, AI overviews ( AIO ), map packs, and knowledge panels that…
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Website Translation Best Practices: Subdomain, Subfolder, ccTLD, or Querystring?
Offering your website in multiple languages is one of the most effective ways to reach new audiences, improve engagement, and strengthen brand trust. Yet many businesses still misunderstand what it truly means to translate a site. They might offer partial…
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Waste Less and Convert More With Keyword Matching Options in PPC
Pay-per-click ( PPC ) advertising remains one of the most direct and effective ways to generate targeted traffic. But many advertisers still overlook the critical role keyword strategy plays in determining campaign success. Too often, campaigns are structured around high-volume…
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Birthdays: A Free Slice of Cheesecake Is A More Powerful Marketing Strategy Than You Think
Every year, I look forward to one memorable but straightforward reward: a free slice of cheesecake at The Cheesecake Factory on my birthday. It’s not just the dessert—it’s the experience. I don’t need a reminder of what day it is.…
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Have You Asked AI To Provide Your Online Persona? Here’s Mine
Artificial intelligence ( AI ) now makes it possible to retrieve and analyze one’s online persona with a level of depth and objectivity that was previously impractical. By aggregating data from public websites, social media platforms, and published content, AI…
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The Rise of Low-Code and No-Code Integration Platforms in Marketing and Sales
As marketing and sales technology stacks grow more complex, the need for seamless data flow across tools has become mission-critical. Customer data now moves between CRMs , analytics platforms, email marketing systems, ad networks, and e-commerce storefronts—all of which depend…