Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
Don’t Underestimate The Impact of a Brick and Mortar Store
We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important to recognize that…
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Marketing Infographics
7 Steps to Creating a Killer Marketing Video
We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way. Studies show…
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Email Marketing & Automation
Check Out This Ingenious Animated GIF Email from Netflix
In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I’ve never been a fan of rules like this; I always think trying unique strategies is worth the test. I received a fantastic email from Netflix. It had the subject line: Suspicious activity █████ Marvel on Netflix…
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E-commerce and Retail
Pixelz: On-Demand Photo Retouching Service for E-Commerce
If you’ve ever developed or managed an e-commerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the same frustrating problem with post-production built Pixelz, a service platform that will edit, retouch, and optimize product images for you, freeing…
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Marketing Infographics
Will Enterprise IoT Help Jumpstart the Retail Industry?
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are…
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Advertising Technology
3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…
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Marketing Books
Humans Really Have to Behave Better on Social Media
At a recent conference, I discussed with other social media leaders an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the…
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Marketing Infographics
What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with influencers and vice versa and I believe this infographic from MDG Advertising does an exceptional job in detailing what a successful influencer marketing…
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Marketing Tools
Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys… just download and install as needed. We have an amazing team that works on our designs, but we often just have to make a quick edit or adjustment after we get files from our designers, so I purchased a license. My business partner…
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Marketing Infographics
How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…