Douglas Karr's Articles on Martech Zone
- Content Marketing
Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you’ve ever had to utilize a browser’s developer tools to try and track down a rogue image or include that’s not secure, you know how frustrating it is. Lucky for us, there’s been a fantastic update to Semrush‘s comprehensive Site Audit – the addition of an HTTPS checker. You can now perform an in-depth HTTPS check which covers 100…
- Content Marketing
Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the…
- Email Marketing & Automation
How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…
- Sales and Marketing Training
Four Critical Changes That Will Transform Your Agency’s Health
s your agency struggling to maintain growth, profitability, and a happy, creative workforce? I have been in that position a few times. As a corporate marketer, I was quite naive when I started my agency. We were going to over-deliver with clients, I was going to pay my employees well, and the business was going to grow at a moderate…
- Paid and Organic Search Marketing
What is Good SEO? Here’s a Case Study
Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is…
- Content Marketing
You’re Probably Spending More Time Managing Data Than Marketing
Yesterday, I shared how we batch loaded an entire year of social updates. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or…
- Content Marketing
Tasko: It’s Time to Outsource Your Marketing Tasks
Over the years, we’ve noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have been great had we had the resources, but we simply didn’t. We had to make some drastic changes if we…
- Marketing Infographics
How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn’t just about making calls or sending emails—it’s about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide explores proven techniques to elevate your prospecting game and transform potential leads into valuable business relationships. Table of ContentsMastering the…
- Content Marketing
Lusso Launch: Brand an Exotic Car Running the Las Vegas Strip
Lusso Launch is a sports car meets customer pick-up service in major cities (currently Denver and Las Vegas). Imagine getting picked up in a Lamborghini, Ferrari, McLaren, Porsche, Aston Martin, Bentley, Rolls Royce, Mercedes, Corvette, Viper, BMW i8, Ford GT, or Nissan GTR for your next night out. Lusso Ride has a variety of service offerings to meet your transportation needs. Our…
- Content Marketing
Simplecast: Publish your Podcasts the Easy Way
Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast. Often times, legacy platforms have such deep adoption…
