Douglas Karr's Articles on Martech Zone
-
PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
-
Vimeo’s New Collaboration and Integration Tools Establish It As The Standard for Videographers
One of our neighboring companies in the building our studio is in are some incredible cinematographers, Train 918. They specialize in bringing their gear anywhere in the world and producing epic videos. It’s not just the quality of the work they produce that’s amazing, though. They spend much of their time actually developing the storyline, converting it into scenes, then…
-
What are the Benefits and ROI on Search Engine Optimization?
As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a…
-
What is the Impact of Online Consumer Reviews on Your Business?
We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more…
-
8 Ways for You to Create Content that Creates Customers
These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online. That said,…
-
Graphic Design Terminology That Noobs Often Get Confused
I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far…
-
5 Questions to Ask Your SEO Consultant
A client for whom we’ve developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm to assist them in fixing the damage. And there was damage. Backlighting on many risky sites was central to the…
-
Google Search Console Goofed And Sent False Alerts on WordPress
Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out…
-
An Open Letter to @Jack About Twitter
Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he…
-
How to Improve Your Sales Team’s Performance
So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to…
