Douglas Karr's Articles on Martech Zone
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Content Marketing
WebSite X5: Build, Deploy and Update Sites from the Desktop
I’m a huge fan of content management systems online, but there are times when we just need to get a site up and running. Configuring the CMS, optimizing it, managing users, and then working around a clunky editor or limited template that needs customizations can slow progress to a crawl when you’ve got an urgent need to get a site…
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Advertising Technology
What’s the Impact and Alternative to Ad Blocking?
To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One…
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Advertising Technology
4 Strategies to Mitigate the Risk of Rampant Click Fraud
Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released…
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E-commerce and Retail
3 Keys to Modernizing In-Store Experiences… and Revenue
This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli with a…
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E-commerce and Retail
Including Instagram Photos Increased Email Engagement 7x
In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a…
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Content Marketing
10 Essentials Elements for Efficient Content Production
Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…
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Social Media & Influencer Marketing
Tapglue: Customizable Tools To Turn Your Product Into A Social Network.
Tapglue enables you to add a social layer to your app within hours, allowing you to focus on creating an awesome user experience and growing your community. With Tapglue’s social layer and our plug & play news feed, you can harness the power of connected networks, letting users create personal profiles, connect with their friends, and foster maximum engagement. TapGlue…
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Content Marketing
10 LinkedIn Profile Tips For Your Networking Success
This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network. That said, I believe many people do damage by either abusing the platform…
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Mobile Marketing, Messaging, and Apps
How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
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Content Marketing
A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients’ strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published. The problem, of course, is that your business’ marketing plan doesn’t follow the routine…
