Douglas Karr's Articles on Martech Zone
-
What is a TLD? Top Level Domains Explained
If you parse any domain name, the top-level domain is the last section after the last dot. That's the highest level within the hierarchy of a domain name. So, for martech.zone , the TLD is .zone . When the web…
-
20 Tips to Drive E-Commerce Conversions this Holiday Season
The clock is ticking, but it's not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should…
-
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing . As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won't stick around. Consultants continue to state that…
-
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness…
-
Social Media Content Ideas for the Holidays
'Tis the season and if you haven't planned out your holiday social media posts, here's a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts . Here…
-
The Benefits of Video for Search, Social, Email, Support… and More!
We've recently expanded our team at our agency to include a seasoned videographer, Harriso n Painter. It's an area that we know we're lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog)…
-
How To Use GarageBand Normalization to Correct Your Low Audio Inputs
We built an incredible podcast studio with state-of-the-art digital mixers and studio-quality microphones. I'm not running any special software, though. I bring the mixer output directly into Garageband, where I record each microphone input to an independent track. Even with my mixer…
-
Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution
Australia's largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies.…
-
Where are Retailers Spending Their Advertising Dollars?
It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results - and retailers are taking note. I would not misinterpret these…
-
How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows . However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more…