Douglas Karr's Articles on Martech Zone
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Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience…
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How to Fuel Sales with Curated Social Content
We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As…
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Get Your Content Published Faster with these Image Management Tips
Visuals are a key component of any marketing content. Photos, graphics, logos – they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative blog posts, and interesting social posts, you shouldn’t have to worry about where you’re going to find a quality image…
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Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…
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What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27%…
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Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
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Here’s What We Did to Triple Organic Traffic
The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve migrated hosting, changed themes several times, modify our plugins all the time, and have had incredible ranking at times and…
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And Now for the Dark Side of B2B Content Marketing
As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads through advertising and paid search programs. And the wait isn’t the only challenge – this infographic from Scripted points out…
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Like Apples and Cheese, Email and Social Media Marketing
I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good…
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Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…
