Douglas Karr's Articles on Martech Zone
- Email Marketing & Automation
Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…
- Marketing Infographics
How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more!…
- Marketing Tools
SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that’s how we roll). I tend to favor REST APIs because they’re easier to visualize and develop a chunk at a…
- Content Marketing
How to Write Content Where Visitors Determine Your Value
Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their prices. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the…
- Content Marketing
Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each…
- Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…
- Content Marketing
RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn’t as easy. RAMP is a tool developed to help firms migrate their WordPress content between sites. RAMP allows you to make changes…
- Content Marketing
Reachli: The Visual Advertising Network
We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…
- Social Media & Influencer Marketing
Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can’t do without. I’m sipping on a freshly roasted dark French Roast right now, and it’s fantastic, brewed in my stovetop espresso maker. My best friends own a coffee shop. There’s nothing I love more than discovering some non-chain coffee house when I’m on the road. Most of…
- Social Media & Influencer Marketing
The Upper Class of Social Media is Failing Us
In my daughter’s high school they had an area that was sacred to seniors called the “senior rug”. The “senior rug” was a comfortable section built into an area in the main halls of her high school where the upper class could hang out. No freshmen or junior class were allowed on the senior rug. Sounds mean, doesn’t it? In…
