Douglas Karr's Articles on Martech Zone
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Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
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Content Marketing
Complaining Ain’t Easy
When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a complaint, they want to voice it and have it handled professionally and efficiently. Lacking a strategy to deal…
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Marketing Infographics
How Businesses are Making Friends on Facebook
Sometimes we get in the weeds on our posts here at Martech so this infographic is a nice change. As an overall marketing strategy, how are businesses leveraging Facebook? This infographic does a great job of explaining how! Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that…
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Analytics & Testing
The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the business of new media. I remember when I first started DK New Media, a well-known colleague told me to forget…
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Marketing Infographics
The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
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Analytics & Testing
The Road to Modern Marketing
I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis –…
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Content Marketing
5 Steps to Increase Traffic and Convert Leads into Customers
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the…
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Analytics & Testing
Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
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Analytics & Testing
Pinfluencer: Marketing and Analytics From Pin to Purchase
Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your site’s analytics to provide you with return on investment data. They’ve also added a new Pinterest promotion platform that enables…
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E-commerce and Retail
The Retailer’s Guide to SoLoMo
Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for…
