Douglas Karr's Articles on Martech Zone
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How to Build Your Brand Online
We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful…
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36 Rules of Social Media
If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. This infographic is a collection of the rules published…
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Stop Hiding the Most Important Feature of Your Web Presence
More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain…
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3 Steps to a Successful Social Media Crisis Response
We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to recognize that when a crisis happens – it’s much better to be on top of your response in social media…
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Loyalty Rewards
When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…
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Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
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Complaining Ain’t Easy
When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a complaint, they want to voice it and have it handled professionally and efficiently. Lacking a strategy to deal…
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How Businesses are Making Friends on Facebook
Sometimes we get in the weeds on our posts here at Martech so this infographic is a nice change. As an overall marketing strategy, how are businesses leveraging Facebook? This infographic does a great job of explaining how! Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that…
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The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the business of new media. I remember when I first started DK New Media, a well-known colleague told me to forget…
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The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
