Douglas Karr's Articles on Martech Zone
- E-commerce and Retail
The Joy of Clicking
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…
- Content Marketing
Martech Featured in bizMarketing Magazine
If you get a chance, sign up for a subscription of bizMarketing Magazine. They recently republished our article on the growth and future of SocialTV. It was great seeing us in the publication, and the digital magazine was packed with great articles and a ton of advice. bizMarketing Magazine provides online businesses and marketing professionals with a wide variety of…
- Marketing Infographics
How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…
- Sales Enablement, Automation, and Performance
Crunched: A Presentation Platform That Helps You Sell
Crunched is an online meeting and presentation platform optimized for sales. Competing directly with folks like WebEx and GotoMeeting, Crunched has simplified the process by having a system that focuses on the meeting, tracking and sharing of the file, presentation or your screen through a web page. No software for anyone to download and setup… just meet and go at…
- Analytics & Testing
Google Launches Google Tag Manager
If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make…
- Analytics & Testing
Is Adobe SiteCatalyst Losing Steam?
We’ve got a few clients on Adobe SiteCatalyst… but I’m not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they’ll store data on – a huge disadvantage for anyone who is coughing up the big bucks for an enterprise system. And…
- Marketing Tools
Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his plugin, I logged into the ticketing system they had implemented, Ticksy. If you’re a growing business, this may be…
- Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
- E-commerce and Retail
Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…
- Content Marketing
Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
