Douglas Karr's Articles on Martech Zone
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How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone ?). Gerry Moran has written a great post and put together a blueprint for…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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How to Write Content Where Visitors Determine Your Value
Regardless of price , value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service ( SaaS ) vendors utilize value-based selling to…
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Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don't spend time improving the conversion percentages of the traffic they've already attained. This week, we were reviewing a multi-touch email program for a client of Right On…
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can't do without. I'm sipping on a freshly roasted dark French Roast right now, and it's fantastic, brewed in my stovetop espresso maker. My best friends own a…
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The Upper Class of Social Media is Failing Us
In my daughter's high school they had an area that was sacred to seniors called the "senior rug". The "senior rug" was a comfortable section built into an area in the main halls of her high school where the upper…
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How to Get More Shares on Facebook
Companies who market via Facebook often don't realize the damage that they do by not making each and every update a compelling one. There's so much activity happening around each user that Facebook can't possibly display every update. As a…
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501 Copywriting Shortcuts by Amy Harrison
Amy Harrison , a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as…
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Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I'm guessing that 99% of them are deleted at a glance. That's not to say they're not useful... we're always on the lookout for a relevant chunk of…