Douglas Karr's Articles on Martech Zone
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SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they…
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Plan, Share, Collaborate and Distribute Creative Work
We've written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare . The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a…
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Tragedy and Social Media
Many of you don't know me personally, but I was actually raised in Newtown, Connecticut. It's an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to…
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The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic... the folks at SaleCycle…
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Successful Strategies for Social Enticement
We've written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests…
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Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the…
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Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social's impact is diminished. 8thBridge has developed this infographic that…
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Native Advertising in Context
It's sometimes hard to keep up with all the marketing jargon these days, but here's another one that you may begin hearing... native advertising . The term native advertising is getting considerable traction in the online advertising community, but its…
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How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that ... by reducing the turnaround time it takes your sales person to contact the prospect.…
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Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you're found in. They're important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive…