Douglas Karr's Articles on Martech Zone
- Content Marketing
When is Your Next Online Conference?
Some of the companies I’m working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I’ve been wanting to post about virtual event marketing for quite some time, and recently got to speak to Unisfair, the leading virtual event, virtual tradeshow and online job fair provider…
- Email Marketing & Automation
PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to…
- Paid and Organic Search Marketing
Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It’s been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I’m working hard to accomplish three things: Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge challenge, and one that we’ve not always met.…
- Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
- Analytics & Testing
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
- Content Marketing
Who’s Your True Audience?
As you’re writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps a little too forward. It’s important to keep in mind that the primary audience isn’t your entire audience online. Your…
- Social Media & Influencer Marketing
New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…
- Content Marketing
Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I was going to wind up working all night to implement the nice site that was designed for her by Right…
- Content Marketing
OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
