Douglas Karr's Articles on Martech Zone
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Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency.…
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Four Eyed Monsters
This is a spectacular independent film and perhaps the future of film distribution. It's more targeted to folks like my son, but I still enjoyed it. The story accurately depicts all the awkwardness of getting into a relationship. It's slightly…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a…
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion . Cookies are little files that web pages access to save information in for marketing, analysis, analytics , and to assist with user experience. For instance, when you check a box…
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Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the…
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The Break-Up
I came across a short film on Dailymotion called The Break-Up, and I couldn’t stop thinking about it in marketing terms. The premise is simple. A man and a woman agree to meet at a restaurant. From his point of…
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…
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Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don't get to spend as much time to do that as I'd like to - I have…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn't been especially strong in the last week - sorry if any of you are disappointed. I've been pretty busy developing a handful of applications at home. What I'm not making up in content, I…