Douglas Karr's Articles on Martech Zone
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Dyspatch: The Leading Open-Source Library for Free Mobile-Responsive HTML Email Templates
Anyone who has built a responsive HTML email knows the struggle: what renders beautifully in one client can break spectacularly in another. Outlook introduces unexpected gaps, Gmail strips styles, iOS Mail scales unpredictably, and modern CSS support is practically nonexistent.…
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Lumanu: Pay Influencers Anywhere, Fast, With Full Compliance
Influencer marketing is scaling faster than the systems supporting it. Behind every campaign sits a maze of vendor setups, tax forms, banking validations, scattered status updates, and slow approvals that frustrate creators and drain the time of already overstretched marketing…
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How To Calculate Your Organic Search Potential in 2026
Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has…
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How to Choose a WordPress Theme Built for Speed and Core Web Vitals Performance
Selecting a WordPress theme today is far more than a design decision. It is a performance decision that directly affects your visibility, conversions, user satisfaction, and long-term maintenance costs. With Google’s Core Web Vitals (CWV) placing real-world experience at the…
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Premature Elaboration: The Fine Art of Snatching Defeat from the Jaws of Victory
Every profession has its villain. In sales and marketing, it’s not the competitor, the economy, or the procurement department. It’s something far more insidious, more subtle, and often self-inflicted: Premature Elaboration A long-time friend, mentor, and outstanding enterprise sales leader,…
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How Ratings and Reviews Sit at the Center of the Buyer Journey
Businesses face a challenging reality: buyers no longer rely on brand messages, sales collateral, or even polished product demos to make decisions. They depend on each other. Ratings and reviews, which were once just add-ons to product pages, have become…
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From Chatbot to AI Agent: The Evolution of Intelligent Customer Support
The chatbot vs AI agent debate isn't just semantic hairsplitting. Early chatbots operated on scripted responses and decision trees: paths that frustrated users the moment their question veered off-script. Anyone who's typed speak to a human into a chat window…
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From Clicks to Cash: Why Your Payment Gateway Belongs in the B2B MarTech Stack
Marketing teams spend months fine-tuning campaigns, building nurture sequences, and aligning messaging with sales. Dashboards look healthy: CTR is up, demo requests are growing, lead scores are trending in the right direction. But when finance closes the month, the revenue…
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Best Platforms to Build AI Agents
The artificial intelligence landscape has evolved dramatically, with AI agents becoming essential tools for businesses seeking automation, efficiency, and intelligent decision-making. As organizations increasingly recognize the transformative potential of agentic AI, the demand for robust development platforms has surged. This…
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Meltwater: Transform Your Influencer Strategy With AI-Driven Precision
Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that…