Douglas Karr's Articles on Martech Zone
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Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these become critical points where the ball gets dropped. Thirty-two percent of companies experienced less human error after adopting workflow automation,…
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Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with behavioral signals without overwhelming their teams or relying on siloed tech solutions. Leanplum Leanplum is a multi-channel mobile engagement platform…
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Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses. What’s needed is a seamless, trustworthy system that catches issues the moment they occur—so your team can act swiftly and…
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated to getting a message from one inbox to another. Yet, despite all of its history and the layers of innovation…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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You.com’s Web Search API: Real-Time Intelligence To Integrate and Drive Business Results
Modern business moves at the speed of information. Whether you’re building campaigns, researching prospects, or publishing content, the value of your efforts depends on the speed, accuracy, and freshness of the insights you’re working with. Static data and traditional search fall short because they’re not designed for the immediacy and context-driven needs of today’s professionals. You.com’s Web Search API was…
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How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust
Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding ways to enhance client trust is crucial. Reverse phone lookup is an effective tool in this case. This technology allows…
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11 Best PR Distribution Marketplaces to Get Noticed in the AI Era 2025
Drowning in AI-generated noise, how do you make your message stand out in 2025? A press release alone won’t cut it. It’s the distribution that defines whether your story gains traction or fades into the void. That’s where PR distribution marketplaces step in. From startups chasing visibility to brands focused on SEO wins, these platforms offer targeted reach without the…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring? Nearshoring is the practice of outsourcing business or development tasks to companies or teams in nearby countries, offering geographical proximity,…
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5 Tips for Staying Productive in a World of Continuous Interruptions
The average worker gets just 12 minutes on a task before being interrupted, and it takes an average of 25 minutes to recover that focus. UC Berkeley In marketing and sales, it seems that distraction is the default. Work doesn’t simply flow through tidy channels; it bombards us. Slack pings demand attention mid-thought, mobile alerts buzz at random intervals, and…
