Douglas Karr's Articles on Martech Zone
-
PPTPOP: The Ultimate Guide to Creating and Delivering Powerful Presentations
An excellent presentation can influence decisions, inspire action, and transform ideas into reality. Mastering these presentation fundamentals will help you communicate more effectively and confidently, whether speaking to a small team or a large audience. Starting with the Basics Before…
-
Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence (AI) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be crucial differentiators…
-
GaggleAMP: Transform Your Team into Social Media Marketing Masters With This Advocacy Platform
Organizations struggle to cut through the noise and effectively reach their target audience. With paid social media costs skyrocketing and organic reach declining, companies seek innovative ways to amplify their message and build authentic connections with potential customers. GaggleAMP GaggleAMP…
-
Interactive and Gamified Lead Generation Forms: Why They Work
Attracting traffic to your website is great, but it doesn’t always mean more clients and sales. Visitors often come and go, so it’s up to marketers to engage them, convert them into buyers, or at least capture their contact info…
-
Overfuel: Dominate Local Search With Your Used Car Dealership and Unlock 49% More Leads
In the automotive landscape, used-car dealerships face unprecedented challenges. With over 70% of car research happening on mobile devices and consumers visiting just 1-2 dealerships before making a purchase, having a solid online presence is no longer optional – a…
-
Developer Vocabulary: 100+ Programming Words, Terms, or Phrases Used By Coders
Working with some exceptional programmers, I often meet with architects, leads, and developers who (I think) love to throw some big words or phrases out there to try and scare the heck out of Product Managers or their clients. It’s…
-
WriterZen: The All-in-One AI-Powered Content Creation Platform For Boosting SEO Rankings
Content creators and marketers face an uphill battle. Creating content that consistently ranks organically on Google while managing multiple tools, coordinating team efforts, and maintaining quality can feel overwhelming. The challenge of finding the right keywords, developing engaging topics, and…
-
Coupert: Tap Into 6 Million Ready-to-Buy Shoppers for Your Store with Coupon Distribution
With a competitive e-commerce landscape and challenging economy, attracting new customers while maintaining profitable margins presents an ongoing challenge for online retailers. With customer acquisition costs continuing to rise across digital advertising channels, merchants are increasingly seeking alternative ways to…
-
LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive and…
-
WordPress Security: A 10 Step Guide To Hardening and Securing Your Website in 2024
WordPress powers over 43% of all websites on the internet, including major news outlets, e-commerce stores, and corporate sites. This overwhelming market dominance makes it a desirable target for hackers and malicious actors. Understanding why WordPress sites are targeted helps…
