Douglas Karr's Articles on Martech Zone
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint, both direct and indirect: seeing an ad or hearing about you,…
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King. The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing articles,…
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile (GBP). While your business name, address, phone number, and hours are obvious details, your category quietly drives how…
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Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company, the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different experiences.…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action.…
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Five Lessons and One Big Secret to Blogging Faster (and Better)
After twenty years of publishing and more than 5,000 articles, I’ve learned that speed isn’t just about typing faster or shaving minutes off your outline. Sustainable speed comes from decisions you make before you write, systems you rely on while…
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The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a…
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Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that’s scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their…
