Douglas Karr's Articles on Martech Zone
- Content Marketing
Envato: Why I Pay For WordPress Themes From The ThemeForest Marketplace
Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato’s marketplace, ThemeForest, because they had a tight budget and needed to get up and running quickly. Years later, they called me up and said there was a problem with the site when their…
- Content Marketing
FADEL IPM Suite: Power Smarter IP Licensing For Your Enterprise with AI-Driven Precision
Managing rights, royalties, and brand compliance across global content, merchandise, and publishing deals has never been more complex—or more critical. With rising IP infringement risks, disjointed data silos, and increasing audit demands, organizations are under pressure to modernize their approach to licensing. Relying on spreadsheets and manual workflows isn’t just inefficient—it puts your entire IP strategy at risk. FADEL IPM…
- Content Marketing
Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding high-volume search terms; it’s about understanding user intent and providing valuable, question-answering content. Let’s explore the essential questions your keyword…
- Sales Enablement, Automation, and Performance
SalesRabbit: The Ultimate All-In-One Platform for Streamlining Your Field Sales Process
Field sales, also known as outside sales, is a dynamic and essential component of many businesses’ revenue generation strategies. It involves sales representatives venturing out of the office to meet potential customers, whether at their homes, businesses, or other locations. This personal approach allows building solid relationships, demonstrating products in real-world settings, and directly addressing customer needs. Field service technology…
- Marketing Tools
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…
- Advertising Technology
The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move beyond reactive strategies and anticipate customer…
- Social Media & Influencer Marketing
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there’s little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger folks will jump to…
- Social Media & Influencer Marketing
Roblox: Delivering Brand Engagement With Immersive Digital and Virtual Reality Experiences
Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics (GenZ), become increasingly immersed in virtual (VR) worlds and interactive experiences. Marketers and brand managers constantly seek innovative ways to connect with their target audience, create meaningful engagement, and drive brand loyalty in an oversaturated market. Roblox Roblox is a groundbreaking immersive platform that has revolutionized how brands interact…
- Social Media & Influencer Marketing
Here Are Over 80 Software Review, Advice, Comparison, And Discovery Sites To Promote Your Startup or Product in 2024
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they haven’t heard of yet or that may even be beta. Aside from the alerts I have set up, there are some great resources for finding tools. I was recently sharing my list with Matthew Gonzales,…
- Social Media & Influencer Marketing
The New Playing Field: How Social Media Reshaped Sports Marketing Forever
The roar of the crowd, the thrill of the game, the anticipation of the next play – these hallmarks of sports fandom are increasingly experienced not in stadiums or on television screens, but through the glow of smartphones and tablets. As social media platforms have evolved into powerful content delivery systems, they’ve triggered a seismic shift in how fans engage…
