linkedin use

Marketing Infographics Social Media & Influencer Marketing

LinkedIn Profile and Usage

Douglas Karr Sunday, July 10, 2011

1 1 minute read

With a new user being added each second, LinkedIn’s value is growing for business related human search. Perhaps one of the more interesting statistics is that 40% of the 500 surveyed stated that they had rarely clicked on a LinkedIn advertisement while 60% of overall users stated they had at all. With 100 million users and growing, there may be some benefit for some industries to invest in LinkedIn advertising – I’m curious what your experience has been.

linkedin infographic

Who is Lab42?

According to the Lab42 website: Lab42 is the easiest way to do consumer market research online using social networks. Whether you create the online survey with our survey creation tool or we do, Lab42 finds respondents for your survey and delivers results in 3 to 5 business days. We do all of this for $500 to $1,000. That’s right – $500.

In my opinion, there’s no huge surprises that came from this survey and infographic from Lab42. However, you may wish to keep the network top of mind the next time you wish to test some paid advertising.

Douglas Karr Sunday, July 10, 2011

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Michael Reynolds says:

Sunday, July 10, 2011 at 4:01 PM

Love it! This reinforces my belief that more people use LinkedIn on a regular basis than we might think. I think a lot of business professionals like LinkedIn more than other networks because it doesn’t contain all the “junk” and chatter that other networks contain. LinkedIn continues to be my second-favorite social network 🙂

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge