Marketing InfographicsSocial Media & Influencer Marketing

LinkedIn Profile and Usage

With a new user being added each second, LinkedIn’s value is growing for business related human search. Perhaps one of the more interesting statistics is that 40% of the 500 surveyed stated that they had rarely clicked on a LinkedIn advertisement while 60% of overall users stated they had at all. With 100 million users and growing, there may be some benefit for some industries to invest in LinkedIn advertising – I’m curious what your experience has been.

linkedin infographic

Who is Lab42?

According to the Lab42 website: Lab42 is the easiest way to do consumer market research online using social networks. Whether you create the online survey with our survey creation tool or we do, Lab42 finds respondents for your survey and delivers results in 3 to 5 business days. We do all of this for $500 to $1,000. That’s right – $500.

In my opinion, there’s no huge surprises that came from this survey and infographic from Lab42. However, you may wish to keep the network top of mind the next time you wish to test some paid advertising.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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One Comment

  1. Love it! This reinforces my belief that more people use LinkedIn on a regular basis than we might think. I think a lot of business professionals like LinkedIn more than other networks because it doesn’t contain all the “junk” and chatter that other networks contain. LinkedIn continues to be my second-favorite social network 🙂

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