David Zapletal's Articles on Martech Zone
Total articles: 1
David Zapletal
A 15-year Digital Remedy veteran, Zapletal most recently served as Chief Innovation & Media Officer for over a year after initially joining the company as EVP of Media Buying and Optimization. In his most recent role, Zapletal's expertise and influence have been crucial to the development of the groundbreaking Digital Remedy's AdReady+ and Flip solutions, not only in leading the cross-functional and distributed teams but also bringing his personal experience in media operations to the table, along with his deep understanding of the customers' needs and pain points.
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Advertising Technology
David ZapletalAug 25, 2021
Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple
The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going…