Emad Hasan's Articles on Martech Zone

Total articles: 1

Emad Hasan

Emad is the CEO and Co-founder of Retina AI. Since 2017 Retina has worked with clients such as Nestle, Dollar Shave Club, Madison Reed, and more. Prior to joining Retina, Emad built and ran analytics teams at Facebook and PayPal. His continued passion and experience within the tech industry enabled him to build products that help organizations in making better business decisions through leveraging their own data. Emad earned a BS in Electrical Engineering from Penn State, a Masters of Electrical Engineering from Rensselaer Polytechnic Institute, and an MBA from UCLA Anderson School of Management. Outside of his work with Retina AI, he is a blogger, speaker, startup advisor, and outdoor adventurist.

Advertising Technology

Emad HasanNov 29, 2021

Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party…

Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

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