Emily Johnson's Articles on Martech Zone

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Emily Johnson

Emily Johnson is a marketing consultant with 10 years of experience in the execution of marketing strategies. Currently, she heads the marketing department at Blue Mail Media, a renowned B2B data solution company based out of Irving, Texas.
  • b2b machine learning
    Emily JohnsonMar 31, 2020

    How To Better Understand Your B2B Customers With Machine Learning

    B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures…