Emily Johnson's Articles on Martech Zone

Total articles: 1
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Emily Johnson

Emily Johnson is a marketing consultant with 10 years of experience in the execution of marketing strategies. Currently, she heads the marketing department at Blue Mail Media, a renowned B2B data solution company based out of Irving, Texas.
  • Artificial Intelligenceb2b machine learning
    Emily JohnsonMar 31, 2020

    How To Better Understand Your B2B Customers With Machine Learning

    B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures have enabled strategists better to recognize consumer behavior and their activities through online systems.  Machine learning also offers an emerging…

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