Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not too uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience.  According to the Influencer Marketing Hub: Influencer marketing is set to grow to approximately $9.7B in 2020.