Hope Morley's Articles on Martech Zone
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Content Marketing
Why Your Corporate Videos Miss The Mark, And What To Do About It
We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…