Jake Cook's Articles on Martech Zone

Total articles: 1
Jake Cook

Jake Cook

Jake Cook is cofounder and CEO at Tadpull, working across eCommerce, digital marketing, and predictive analytics. While he’s worked for companies like Google and Microsoft, these days he’s deeply passionate about helping mid-market companies compete smarter by harnessing their own disparate datasets to turn data into profit with the power of AI.
  • E-commerce and RetailTadpull Ecommerce Data Pond
    Jake CookOct 14, 2022

    Tadpull: The E-commerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult.  Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…

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