Analytics & Testing

Water Torture – An Analytics Analogy Goes a Bridge Too Far

Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated like humidity. The water is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all

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Analytics & Testing, Ecommerce and Retail

The Two New Ecommerce Metrics You Should Be Tracking

Merchandising (according to Wikipedia as of March 19 at 10:18am Pacific Daylight Time) is: Any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The first (apocryphal) story of merchandising and data concerns disposable diapers and beer. The math showed that people who bought disposable diapers at convenience stores, rather than at well-planned trips to the big box store, also –

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