Luke Budka's Articles on Martech Zone
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Customer Data Platforms
ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants…