GDPR was introduced May 2018 and it was good. Well that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants of the world, the HubSpots, Marketos etc. tell us content is king? If you create it,
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