Luke Budka's Articles on Martech Zone

Luke Budka

Luke Budka is a director at TopLine Comms, a digital PR and SEO agency.
  • Customer Data PlatformsePrivacy Regulation

    ePR is Breaking Marketing… in Europe

    GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them.  Okay… But let’s recap. Didn’t the marketing automation giants…

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