Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices

Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful, personalized experiences for their customers. The foundation of an effective customer data strategy is customer trust. And with the growing expectation for more transparent marketing from consumers and regulators, there’s no better time to take a look