Mark Emond's Articles on Martech Zone

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Mark Emond

As Demand Spring’s Founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization. Mark loves to advise and teach clients how to develop advanced, yet pragmatic, Revenue Marketing strategies and enable them with integrated marketing technology platforms to deliver personalized, multi-channel engagement at scale.

Email Marketing & Automation

Mark EmondSep 28, 2021

The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…

The Return on Investment (ROI) of Marketing Automation Platforms

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