The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of marketing automation technology today. We uncovered that almost half of organizations are still really struggling