Artificial Intelligence, , Marketing Automation

You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails

It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we can now access email on more devices, pretty much anytime anywhere, but the basic process hasn’t changed. The sender hits send at an arbitrary time, the message goes to an inbox and waits for the

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