Content Marketing, Influencer Marketing, Marketing Tools,

SOCXO: Advocacy Marketing with Performance-Based Pricing

As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online. However, there have been challenges and debates on the strategy, measurability, outcomes and ROI of the paid media approach of digital marketing.While Email and Search may provide a standard value of marketing measurement, Social Media Marketing faces constant

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