Mukund Krishna

Mukund realized that Advocacy Marketing, a new term and concept, was echoing in the marketing domain which reflected the idea of creating brand advocates to deliver organic reach of brand content through social media channels. With this thought in mind, Mukund founded SOCXO and incubated the idea of creating a simple yet powerful web platform and a branded mobile product for Enterprises to connect & leverage its army of employees, partners and customers to be brand advocates and micro-influencers on social media.
  • Content Marketingsocxo

    SOCXO: Advocacy Marketing with Performance-Based Pricing

    As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online. However, there have…


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