Michael Ray's Articles on Martech Zone

Total articles: 1
Michael Ray

Michael Ray

Michael is the Social Media Director at STIR Advertising & Integrated Marketing. Social media is more than a job for him, it’s a passion that has allowed Michael to combine his creativity, his analytical mind, and his love for customer service into a career that is always challenging and never boring.
  • Advertising TechnologyData-Driven Social Media Ad Tips
    Michael RayApr 17, 2020

    Data-Driven Strategies Create Jedi-Level Social Ads

    Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…

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