Michael Ray's Articles on Martech Zone

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Michael Ray

Michael Ray

Michael is the Social Media Director at STIR Advertising & Integrated Marketing. Social media is more than a job for him, it’s a passion that has allowed Michael to combine his creativity, his analytical mind, and his love for customer service into a career that is always challenging and never boring.
  • Data-Driven Social Media Ad Tips
    Michael RayApr 17, 2020

    Data-Driven Strategies Create Jedi-Level Social Ads

    Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is  data…