Content Marketing

Hoax Marketing? Ivar’s Undersea Billboards

According to YouTube, 72 hours of video are uploaded every minute! Twitter users tweet 400 millions times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is even harder when there is nothing truly exceptional about the thing being marketed. Every day, marketers are confronted by the challenge to rise above the noise. In hopes of creative stimulation, I turn to 2009 and the undersea billboard hoax perpetrated by Ivar’s seafood chain in Seattle, Washington. Ivar’s History of Creative Marketing Ivar’s was founded by Ivar Haglund, a

Read More...