Madhavi Vaidya's Articles on Martech Zone

Total articles: 1
Madhavi Vaidya

Madhavi Vaidya

Madhavi is a Creative Content Writer with 8+ years of experience in B2B industry. As an experienced content writer, her objective is to add value to businesses through her unique content writing skills. She aims to establish a linguistic bridge between technology and the business world with her love for the written word. Besides writing content, she loves to paint and cook!
  • Sales EnablementB2B Gated Content for Lead Generation
    Madhavi VaidyaApr 20, 2023

    Gated Content: Your Gateway to Good B2B Leads!

    Gated content refers to the practice of requiring users to provide their contact information or complete a specific action (e.g., filling out a form) in exchange for access to valuable content, such as ebooks, whitepapers, webinars, or case studies. This is a popular tactic in B2B lead generation as it helps businesses gather potential customers’ information for future nurturing and…

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