Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information. 80% of B2B marketing assets are gated; as gated content is strategic to B2B lead generation companies. Hubspot It is important to know the significance of gated content if you are B2B enterprise and such
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!