Content Marketing, Technology

The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and the same holds true for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or developing a brand-building keynote for a major conference, you need to be engaging, memorable, and persuasive. In our daily work at Prezi, my team and I have done a lot of research on how to deliver

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