Peter Arvai's Articles on Martech Zone

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Peter Arvai

Peter is the CEO of Prezi, the interactive presentation software, which he cofounded in 2008 with Adam Somlai-Fischer and Péter Halácsy, an architect and an innovator, as a means to create a more memorable and engaging way for people to share stories. Before co-founding Prezi, Peter founded omvard.se, a company that aggregates data on treatment outcomes for hospital patients, as well as developing the world’s first mobile newsreader so people could follow TED Talks from their mobile devices.

Content Marketing

Peter ArvaiJun 20, 2016

The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience that engages them, sticks in their minds, and persuades them to take action—and the same holds for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or…

The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

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