Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and the same holds true for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or developing a brand-building keynote for a major conference, you need to be engaging, memorable, and persuasive. In our daily work at Prezi, my team and I have done a lot of
Articles by Peter Arvai
Peter Arvai
Peter is the CEO of Prezi, the interactive presentation software, which he cofounded in 2008 with Adam Somlai-Fischer and Péter Halácsy, an architect and an innovator, as a means to create a more memorable and engaging way for people to share stories. Before co-founding Prezi, Peter founded omvard.se, a company that aggregates data on treatment outcomes for hospital patients, as well as developing the world’s first mobile newsreader so people could follow TED Talks from their mobile devices.