Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies

We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the average internet user — more effectively and efficiently manage media. So, what’s the problem? The