Paul Brenner's Articles on Martech Zone
Total articles: 1
Paul Brenner
With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles, including division President with Emmis Operating Company. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Paul joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. After a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships and recently joined the DPAA Research Committee and new IAB Retail Media Committee.
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Advertising Technology
Paul BrennerMar 8, 2022
Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the…