Ernest (Paul) Chaney's Articles on Martech Zone

Total articles: 1
Ernest (Paul) Chaney

Ernest (Paul) Chaney

Paul Chaney is a Staff Writer for Small Business Trends. He covers industry news, including interviews with executives and industry leaders about the products, services, and trends affecting small businesses. He is a veteran Internet marketer with 20 years of experience in helping small businesses learn how to use the web for marketing purposes. Formerly, he was editor of Web Marketing Today and a longtime contributing editor for Practical Ecommerce.
  • Artificial Intelligence
    Evolution of Chatbots: How to Implement a Chatbot Strategy
    Ernest (Paul) ChaneyAug 17, 2023

    How to Implement Your Chatbot Strategy

    Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…

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