Peter Larkin's Articles on Martech Zone

Total articles: 1

Peter Larkin

Peter Larkin is the CRO at Anteriad. Anteriad puts B2B marketers directly in front of their next customer and ahead of their competition. At Anteriad, Peter leads the sales team, delivering high-fidelity, privacy-compliant B2B buyer data, advanced analytics, comprehensive multichannel execution (full- and self-service), BDR and SDR-as-a-service in 26 languages, and expert advisory.

Sales and Marketing Training

Peter LarkinAug 9, 2024

Winning Against Today’s Slower, Tougher B2B Sales Cycles

If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…

Winning Against Today’s Slower, Tougher B2B Sales Cycles

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