Peter Larkin's Articles on Martech Zone

Peter Larkin

Peter Larkin is the CRO at Anteriad. Anteriad puts B2B marketers directly in front of their next customer and ahead of their competition. At Anteriad, Peter leads the sales team, delivering high-fidelity, privacy-compliant B2B buyer data, advanced analytics, comprehensive multichannel execution (full- and self-service), BDR and SDR-as-a-service in 26 languages, and expert advisory.