DanAds: Self-Service Advertising Technology For Publishers

Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably, human negotiation. Traditional programmatic advertising, or managed service programmatic advertising as it’s sometimes referred to,