Ronald Gabriel's Articles on Martech Zone

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Ronald Gabriel

Ronald Gabriel is the Assistant editor at Commerce Mentors. He has over 8 years of experience in writing about eCommerce, Retail, Marketing, and Technology. He is also a numbers guy who enjoys his Crossword and Sudoku. When not editing or writing, he can be found watching reruns of Animes and sketching some characters of his own.

Advertising Technology

Ronald GabrielJan 3, 2022

Behavioral Advertising vs. Contextual Advertising: What’s the Difference?

Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends…

Behavioral Advertising vs. Contextual Advertising: What’s the Difference?

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