Robby Slaughter's Articles on Martech Zone
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Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we've got the microsite, we've got the email newsletter, and we've got the online registration system. But we've…
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer . Any other attack on your character doesn't have the same staying power. Once someone thinks you're a spammer, you'll almost never…
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Desktop Email: Still The Productivity King
These days, it seems like everybody is using a web-based email clients. The numbers behind this trend are staggering. Back when Microsoft looked into buying Hotmail it already had 8.5 million subscribers —and that was in 1997. Today, the various…
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Productivity Secrets: Technology Isn’t Always Technical
I've got to admit, the four letters T-E-C-H give me the shivers. The term "technology" is practically a scare word. Whenever we hear it, we're supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…
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Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I'm amazed at how many people aren't intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips…