Robby Slaughter's Articles on Martech Zone
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Facebook is a Frat House, Google+ a Sorority
I've finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects…
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Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we've got the microsite, we've got the email newsletter, and we've got the online registration system. But we've…
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The Marketing Genius of Jim Irsay
1.webp" alt="" title="Jim Irsay" width="128" height="128" class="alignleft size-full wp-image-10336" />On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter.…
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer . Any other attack on your character doesn't have the same staying power. Once someone thinks you're a spammer, you'll almost never…
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Desktop Email: Still The Productivity King
These days, it seems like everybody is using a web-based email clients. The numbers behind this trend are staggering. Back when Microsoft looked into buying Hotmail it already had 8.5 million subscribers —and that was in 1997. Today, the various…
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Productivity: The “Fast, Cheap, Good” Rubrik
As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It's called the "Fast-Cheap-Good" rule, and it will take you about five seconds to understand. Here's the rule: Fast, cheap or good:…
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Productivity Secrets: Technology Isn’t Always Technical
I've got to admit, the four letters T-E-C-H give me the shivers. The term "technology" is practically a scare word. Whenever we hear it, we're supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…
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Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I'm amazed at how many people aren't intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips…
