Reuben Yonatan's Articles on Martech Zone

Total articles: 1
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Reuben Yonatan

Reuben Yonatan is the founder and CEO of GetVoIP, a VoIP comparison resource that helps companies understand and choose a business communication solution for their specific needs. Reuben helps SMBs align business strategy with culture and improve overall corporate infrastructure. Follow him on Twitter @ReubenYonatan
  • Analytics & TestingCustomer Acquisition Cost - CAC
    Reuben YonatanOct 26, 2021

    How to Lower Your Customer Acquisition Cost for Maximum ROI

    When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…

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