Scott Hardigree's Articles on Martech Zone
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An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency , is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing…
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Is a Visual Business Plan Right for You?
Indiemark is an email marketing agency , and my third business venture. My first two endeavors started slowly, grew organically, and luckily both of which ended with a Big Bang . Now that the economy has turned the corner, Indiemark…
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What is an Email Marketing Consultant and Do I Need One?
As we all know, email marketing works so I won't bore you with this information . Instead, let's see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an…
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The Power of Personalization in Email Marketing
I recently took my 9 year old daughter to Justice , a children's apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced…
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8 Guiding Principles to Hiring an Email Marketing Expert
In part one ( You Might Need an Email Marketing Expert If... ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles…
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You Might Need an Email Marketing Expert If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency , or…
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The Secret to Successful Email List Rental & Email Newsletter Advertising
Note: This post is NOT written for list owners. It's written for advertisers that rent emails lists or advertise in email newsletters. If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it…
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How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected? No? Instead, are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations. So how…