With over 20 years of experience in design and new media, Serban has proven to be a skilled executive, successfully blending creative and executive abilities. He co-founded Archiweb in 1998, an award-winning leader among web design companies in SE Europe, and envisioned the later-to-be stock agency in early 2000. As the Creative Director of Archiweb he has helped a multitude of companies to establish or improve their online presence. Serban handles the business development strategy for Dreamstime, and is deeply involved in the everyday operations of the website community. He is a skilled visionary that believes in disrupting the business norms to explore new options. He started Dreamstime with an obsolete, now out-of-date digital camera and his own collection of photos. He pursued his dream and now Dreamstime, apart from being an agency and a business, is the largest gathering place for passionate photographers and designers.
In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for the use of these public domain images, without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution of nearly 19,000 photographs. The courts did not side with her, but it
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