How to be Persistent in Sales Without Turning Off Your Leads

Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It may take a few tries as some research suggests it can take as many as 18 calls before you reach a lead on the phone for the first time. Of course, this depends on many variables and circumstances, but it’s one