Smith Willas's Articles on Martech Zone

Total articles: 1
Smith Willas

Smith Willas

Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
  • E-commerce and Retail4 Keys to improving your ecommerce customer experience
    Smith WillasMay 10, 2019

    How to Improve Your E-commerce Customer Experience

    Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…

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