Content Marketing, Ecommerce and Retail, Technology

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some might argue these interruptions diminish the customer experience. Keeping this in mind, below are a few tactics that may help you counteract this effect when running exit intent campaigns. Tactic #1 – Segment, Segment, Segment There are numerous advantages to

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