Tom Waterfall's Articles on Martech Zone

Total articles: 1

Tom Waterfall

Tom Waterfall is Director of Optimization Solutions for EMEA and APAC at Webtrends. He is responsible for delivering 360-degree optimization strategies for clients, to increase their site conversion and marketing ROI. As an expert in omni-channel and personalization, Tom has a passion for understanding how consumers act and react to different content when online.

Tom WaterfallMay 2, 2015

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

Exit intent technology (What is it?). Digital marketing's version of KC and The Sunshine Band's Please Don't Go. We've proven, through A/B testing, that using exit-intent technology to trigger an overlay can be an extremely effective way to salvage abandoning…

Click date to open event.

October 2026

25
Oracle AI World 2026 The Venetian Convention and Expo Center, Las Vegas, Nevada, United States
27
Customer Success Summit Boston 2026 Boston, Massachusetts, United States
27
Product Marketing Summit Boston 2026 Boston, Massachusetts, United States
27
The Information's 2026 WTF Summit The Estate Yountville, Yountville, California, United States
27
ODSC AI West 2026 Hyatt Regency, Burlingame, California, United States
28
Sprout Sessions London 2026 London, London, United Kingdom
28
Product Marketing Summit Sydney 2026 Sydney, New South Wales, Australia
29
DigiMarCom San Antonio, Texas, United States
29
Marketing Operations Summit Boston 2026 Boston, Massachusetts, United States

November 2026

Conference Calendar

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

Free Martech Zone Tools