Tom Waterfall's Articles on Martech Zone

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Tom Waterfall

Tom Waterfall is Director of Optimization Solutions for EMEA and APAC at Webtrends. He is responsible for delivering 360-degree optimization strategies for clients, to increase their site conversion and marketing ROI. As an expert in omni-channel and personalization, Tom has a passion for understanding how consumers act and react to different content when online.

Content Marketing

Tom WaterfallMay 2, 2015

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

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