Marketing InfographicsSales Enablement, Automation, and PerformanceSocial Media & Influencer Marketing

B2B Marketing Guide to Drive Sales Results

This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business (B2B) marketing efforts that drive sales results. I’m not convinced that the advice here should be literally accepted by every B2B organization, but it does supply some great descriptions as to how the channels can benefit your sales efforts.

This resource is meant to help you understand the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization. After careful analysis and years of experience in B2B marketing, we have looked at the effectiveness of everything from Twitter to cold calls.

Introhive is a social-selling platform that maps connections between companies and their customers and prospects.

infographic_b2bmarketing

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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